|
1. Healthcare providers are facing a declining revenue stream and are looking for ways to drive income. Their overhead has risen from 10% in 1970 to 70% in 2007.
2. Healthcare providers are working longer hours to compensate for their declining revenue.
3. Marketing activities directed toward healthcare providers has increased 300% in the last 10 years.
4. Healthcare providers feel they cannot take time away from their practices to review new revenue ideas.
5. Many companies who have products and services that could help healthcare providers lack the access to get their product messages in front of the decision makers.
|
