Why do Brand Teams and Exhibit Houses hire Wooten Group when budgets are extremely tight and the client already has great employee sales reps?

 They understand that

Wooten Group 

All the exhibit stakeholders' hard work and strategy can go down the drain if they don't have a highly prepared and engaged exhibit staff.
Wooten Group Exhibit Professionals are 100% focused on your convention/exhibit goals and strategy.
Convention selling is different from sales territory management. Success in the sales territory does not equate to success in the exhibit booth.
Only selects people who have the skills to successfully engage and communicate with medical convention attendees. Wooten Group has identified a small group of skills that separate great convention performance from good or poor performance.  This is part of Wooten Group "secret sauce". Contact us to find out more.
99% of Medical Sales Professionals have never received 1 day of training on how to successfully staff a convention/congress exhibit.
Spends a tremendous about of time and resources training and coaching its exhibit professionals on tried-and-true techniques.
Most brand teams have ZERO say-so in which employee sales professionals are staffing their exhibit.
Has 100% control over who is staffing, which means you have 100% control, on who is staffing your exhibit.
The people that select the sales professionals to staff an exhibit might have different tradeshow goals as the brand team. 

Reasons employee reps are selected to staff a tradeshow
  • They were the only one available to work that day
  • Their manager was rewarding them for something they did that may or may not have to do with the brand
  • Their manager sent them so they could work on their presentation skills
  • Was a way to get a rep to the convention so they can have contact with their KOL
Management team will select our staff to work with you based on criteria that match your goals.

Wooten Group Exhibit Professional are selected to work your convention based on their specific capabilities, ensuring a great fit with the role you have them performing in the exhibit.
What external factors an employee's willingness to engage with HCPs on the convention floor:
  • The number of client management who are in the booth
  • Perception of what they do in the booth and how it affects their own personal territory
  • The number of days they have been taken out of their territory in the recent past to work conventions
  • If they have a guest with them (if they are out of town)
  • If they are working on a Saturday or Sunday
  • The number of work hours in a day
  • The quality of their hotel (if they traveled)
  • The severity of the morning and afternoon traffic on the highways (they are focused on leaveing and beating the traffic)  





Wooten Group is 100% focued on eguaging HCPs at conventions.  This is what we do. We don't have a sales territory to be concerned about,  we know that we are working 100% of the exhibit hours and are not going to be leaving early to meet friends, family or beat the traffic to get home.
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