Healthcare Conventions have unique challenges and differences when compared with other convention channels like; technology, entertainment, and service
Compared to Other Convention Channels Healthcare Conventions are unique because
- The importance of regulatory and compliance
- There are almost no giveaways
- The attendees are some of the most educated people in the world
- The majority of what is going on at the convention is Not on the exhibit floor.
- Business is not written, and contracts are not signed on the convention floor